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Businesses looking to boost growth through mobile these days inevitably run into the same question – should we focus app building efforts on iOS or Android first? With over 1 billion active iPhone users globally on Apple’s intuitive, uniform operating system, iOS mobile app development offers tremendous opportunities to engage loyal audiences and drive revenue.
Read on to learn why specialized iOS development skills separate successful brands from struggling competitors.Whether you target customers in important markets like Bangalore and Kerala or worldwide, mastering iOS apps provides access to devoted high spenders.
Over 50% of mobile device profits comes from iOS, according to recent data. Apple devotees spent nearly 2x as much on apps as Android users last year. This loyalty and willingness to pay for premium experiences makes iOS app development a top priority.
Apple mobile technology also dominates key regions especially in India’s more affluent cities like Bangalore and Trivandrum. Tech-savvy consumers with disposable income seek out the newest iPhones and iPads for business, entertainment and status.
This sheer install base makes iOS impossible to overlook if you want to engage users where they are most active. Dedicated iOS apps allow brands to intimately engage with customers daily through their device of choice.
Apps built specifically for Apple devices consistently demonstrate higher user engagement over other platforms. Fluid gestures like swipes and taps make iOS interactions feel effortless. The uniform look and operation across all iPhones streamlines navigation.
Additionally, Apple mobile device owners tend to fall into lucrative demographics. For instance, over 50% of owners have annual household incomes over $100K. They also index higher for education levels, shopping more frequently and spending more per transaction.
These attractive user qualities lead to apps enjoying 2-3x higher retention and more sessions compared to Android. Loyal iOS fans also provide better ratings/reviews, elevating positive word-of-mouth. Prioritizing iOS development first helps apps stand out in a crowded market.
Apple goes out of its way to showcase premium iOS apps by recognizable brands. Their intuitive App Store makes recommendations easy based on downloads, ratings and individual interests. Apps delivering delightful experiences often receive prime positioning.
For developers willing to optimize iOS apps to leverage key device capabilities, Apple offers additional visibility. Integration with Siri for voice commands, Apple Pay for frictionless transactions and iOS 16 widgets to display timely alerts all warrant potential promotion by Apple’s editorial team.
Standout apps may even garner international press coverage across mainstream tech/business outlets. For startups and lesser-known brands, earning Apple’s endorsement can fast-track adoption. Users trust the App Store to highlight remarkable entries across categories.
Customers expect apps to provide timely, personalized experiences similar to what they receive from Apple. iOS apps that mirror the parent platform’s smooth performance earn loyalty. Consumers punished brands during the pandemic that failed to quickly release iOS updates meeting their needs.
Built-in analytics help developers continuously improve stability and speed. Advanced iOS 16 capabilities will also enable easier shareability across Messages and third-party apps. Constant refinements and support for latest features keeps users engaged long-term.
Additionally, iOS apps offer brands more control over look, feel and functionality compared to mobile sites. Tight integration with device cameras, Apple Pay, GPS and more turn apps into extensions of iPhones and iPads. Users rely on them countless times daily to accomplish tasks or access entertainment.
The iOS environment provides a reliable, uniform workspace. This consistency rewards developers willing to optimize single native apps serving all Apple users. The alternative requires building and updating fragmented experiences across multiple Android devices and OS versions.
Brands wishing to sustain iOS app traction must stay in Apple’s good graces. This means swiftly adopting major annual software updates like iOS 16 to introduce fresh capabilities. Users expect to immediately benefit from Apple’s latest innovations across their apps.
Thankfully Xcode’s backwards compatibility minimizes rebuild effort. Developers can compile apps using the newest SDK while still supporting customers on older iOS versions. Proactively adding support for new OS features as Apple releases developer betas demonstrates commitment.
Assigning dedicated iOS app specialists also helps brands react quickly to Apple’s roadmap. These experts can get a headstart building features like customizable lock screens and passkeys for passwordless sign-ins introduced in iOS 16.
Keeping tabs on the Apple rumor mill via sites like MacRumors ensures brands aren’t caught flat footed either. Overall dedication to the Apple ecosystem makes customers more forgiving of brands focused chiefly on iOS excellence.
Also Read:Submitting Your iOS App to The App Store: A Start to Finish Guide
In today’s mobile environment, iOS continues growing in importance as users depend deeply on iPhone/iPad and the apps enriching those experiences. Apple’s installed base now exceeds 1 billion people globally. And no mobile devices earn higher customer loyalty or satisfaction than those running iOS.
Crafting elegant, reliable iOS apps provides a major competitive advantage especially in wealthy regions like Bangalore.Users there want to transact, engage and access services through the Apple devices constantly by their side. Building partnerships via high-quality iOS apps helps brands earn their trust.
Dedicated developers intimately familiar with Apple’s guidelines, review process and capabilities are crucial. With iOS specialists on staff, brands can optimize opportunities to earn premium positioning within the App Store. They also better understand how to integrate important features like Apple Pay and Siri that users increasingly prefer.
Now is the time for brands to jump head first into iOS app development. The potential to boost brand affinity and revenues by engaging loyal Apple devotees is too big to ignore. Position your business for mobile success by partnering with iOS experts ready to translate your vision into five-star reality.